So, you’re ready to stop making other people rich and start securing your own bag by selling your own products? About time!
If you’ve ever posted a video, shared a blog post, or dropped gems on social media, you’re already halfway to building your own product-based business. Selling your own products isn’t just about making a quick money grab, it’s about building assets, establishing credibility, and creating multiple streams of income that keep working even when you’re not.
But how exactly do you go from having an idea to earning consistent income from it?
Let’s be clear, having a product isn’t enough. You need a real strategy, a marketing game plan, and a strong online presence to turn those products into profits. So let’s get into how to make real money selling your own products and creating a business that you can actually scale.
The Mindset Shift: You Are a Brand
The first step to making money from your own products is seeing yourself not just as a creator, but as a business. You have to treat your content, audience, and ideas as assets. That means:
- Showing up consistently
- Knowing your audience’s problems
- Understanding the value of your solutions
People don’t just buy products. They buy transformation. Whether it’s clear skin, better content, booked brand deals, or a vacation itinerary… people are looking for shortcuts, solutions, or a better way to do something. That’s where your product comes in.
Choose a Product That Solves a Real Problem
What do you want to sell and do people actually want it? Too many entrepreneurs fall into the trap of creating something just because they like it, but business isn’t about you, it’s about your customers! Successful products solve a specific problem for a specific person.
Ask yourself:
- What are people always asking me about?
- What have I figured out that someone else is struggling with?
- What would my ideal customer pay for that saves them time, energy, or stress?
Decide What Type of Product You’ll Sell
You can sell either:
- Physical products (haircare, skincare, merch, bundles, planners)
- Digital products (ebooks, templates, guides, courses, presets)
- Services (coaching, one-on-one strategy calls, UGC packages)
Digital products = lower cost, unlimited inventory, passive income. Physical products = high impact, tangible results, build brand loyalty.
Do Your Market Research:
- Check platforms like TikTok, Instagram, and Pinterest for trending products in your niche.
- Study what your competitors are selling (especially if you have a Shopify store) and read customer reviews to see what’s missing.
- Ask your audience! Run polls and Q&As to get direct feedback before launching a product.
Create Products People Actually Want
If you want to make money without worrying about shipping, inventory, or restocking, try selling digital products. These are low-cost to create but have high profit margins because you only make them once and sell them over and over.
- E-books & Guides (How-tos, niche expertise, business tips)
- Online Courses & Webinars (Step-by-step learning for a skill)
- Canva Templates (Instagram posts, planners, presentations)
- Printable PDFs (Workbooks, budgeting sheets, journals)
Set Up an Online Store That Converts
Once you’ve got your product, you need a professional, easy to navigate online store. Your website should make it easy for customers to shop, because if they have to struggle, they’re clicking out.
Best Platforms for E-Commerce:
- Shopify (Best for physical products & easy customization)
- Etsy (Great for handmade, vintage, or unique products)
- WooCommerce (Best for WordPress users)
- Stan Store (Best for digital products & social media sellers)
- Flodesk Checkout (simple for digital products + email marketing)
Price It for Profit (Without Scaring Customers Away)
Pricing is a game. Go too low, and you won’t make a profit. Go too high, and you might scare customers away. Instead of asking “What would someone pay?” — ask:
- How much value does this product provide?
- How much time/money/effort does it save them?
- What are similar creators charging?
Pricing isn’t just numbers, it’s positioning. Your copy, branding, and delivery should match the transformation you’re selling. Here’s a quick formula to price your products for profit:
(Cost of Goods + Time & Labor + Overhead) × 2-3 = Retail Price
Once you’ve launched one product and it’s converting, you can expand. Stack your products like this:
- Low-ticket: $1–$25 (contracts, checklists, starter ebooks)
- Mid-tier: $27–$75 (guides, workbooks, templates)
- Premium: $100+ (courses, bundles, masterclasses, coaching)
Bundle them, upsell them, cross-sell them. Make them complement each other so people keep coming back.
- Offering bundle deals to increase cart value.
- Using limited-time discounts to create urgency.
- Allow payment plans for higher-ticket items.
If you’re ready to go deeper on marketing and automated funnels, grab this ebook 👉🏽 Branding Marketing and Advertising and add it to your cart or check out this blog post next 👉🏽 How to Build a Funnel That Generates Sales Automatically
Using Social Media Marketing
Here’s the truth: your product won’t sell itself. People need to see it, understand it, and desire it before they buy. Social media is your storefront, your billboard, and your sales team all in one. Here’s how to position yourself to sell with confidence:
Pick one primary platform to build trust and audience: Instagram, TikTok, YouTube, or Pinterest.
- TikTok = quick viral potential, emotional storytelling, low production
- Instagram = visual curation, community, conversion
- YouTube = long-form authority, higher ticket items, affiliate potential
- Pinterest = SEO-based discovery, passive traffic to digital products
Every piece of content should do one of the following:
- Educate (show how your product solves a problem)
- Inspire (show what’s possible with your method)
- Convert (direct them to your link and tell them why)
Talk about what inspired you to make the product. Show a sneak peek. Post testimonials. Use storytelling to show how it helped you or others. Repetition sells. If you only talk about your product once a week, that’s not enough. Talk about it every day in different ways.
Automate & Scale for Long-Term Success
You don’t have to push products every day to make consistent money. Instead, create automated systems that promote your products for you:
Automation Strategies:
- Use email marketing sequences to nurture customers and boost sales.
- Set up dropshipping or fulfillment services if you don’t want to handle shipping.
- Invest in social media scheduling tools to stay consistent without being glued to your phone.
- A lead magnet (like a free ebook or guide)
- Blog posts that naturally lead to your products (SEO magic)
- Pinterest pins or YouTube videos that give value and can send people your site
- A tripwire offer (like a $1 contract or $5 starter kit) to get buyers into your ecosystem
This creates a flow where people get value first, trust you, and then buy without being pushed. Automate what works, tweak what doesn’t.
Marketing on Autopilot with Email
You’ve got a product. You’ve got blog posts. You’ve got content. Now it’s time to own your audience.Email is still the highest-converting tool for selling your own products. You can:
- Send value-based weekly emails
- Launch new products directly to subscribers
- Set up automated flows for each product
- Offer limited-time bundles, holiday sales, or flash deals
Building an Audience That Actually Buys
Your audience doesn’t have to be huge, it just needs to be aligned. A lot of beginning entrepreneurs post for views, not conversions. But when you sell your own products, it’s not about going viral, it’s about being specific.
It’s about building a brand, a reputation, and a legacy. The key is to start smart, market strategically, and scale with systems that allow for long-term success while you focus on bigger opportunities.
Check out these related ebooks that go deeper into making money online 👉🏽 Business Blueprint
Disclaimer: I wanted to be transparent with you - some of the links I share may be affiliate links, meaning I could earn a commission if you choose to buy a product or service after clicking the link. There is no additional charge to you! Your support means the world to me and helps me keep creating valuable content, so thank you for being a part of this journey!